The Brain Supremacy

The Brain Supremacy

The Brain Supremacy

Editorial: Oxford

Pàgines: 256

Any: 2012

EAN: 9780199603374

26,00 €
    No disponible ara a

    Temps d'entrega:
    Per consultar al distribuïdor
    • - La Central del MUHBA
    • - La Central del Raval
    • - La Central (c/ Mallorca)
    • - La Central de Callao
    • - La Central del Museo Reina Sofía
Advances in physics, chemistry and other natural sciences have given us extraordinary control over our world. But today the balance of power in the sciences is changing, as research on the brain and mind has produced important breakthroughs in our understanding of ourselves and of our environment. As a result, funding and researchers are pouring into the field of neuroscience. The Brain Supremacy is a lucid and rational guide to this exciting new world. Using recent examples from scientific research and from the popular media, it explores the science behind the hype, revealing how techniques like fMRI actually work and what claims about using them for mindreading really mean. Kathleen Taylor presents the implications of this amazingly powerful new research clearly and entertainingly. Science has already altered how we behave. Soon it will be able to change who we are. For the first time, we may be able to cure devastating diseases, take a pill to boost our own intelligence, and much more. Looking to this exhilarating but also troubling future, Taylor sets current neuroscience in its social and ethical context, as an increasingly important influence on how all of us live our lives. What will the new science mean for us, as individuals, consumers, parents, and citizens? Should we be excited, or alarmed, by the remarkable promises we read about in the media--promises of drugs that can boost our brain power, ever more subtle marketing techniques, even machines that can read minds? What is the neuroscience behind these claims, and how do scientists look inside living human brains to get their astonishing results? An illuminating account of both cutting-edge neuroscience and the future of this field, The Brain Supremacy offers an eye-opening look at the astonishing power of science to affect our lives.
Les cookies són importants per a tu, influeixen en la teva experiència de navegació, ens ajuden a protegir la teva privadesa i permeten realitzar les peticions que ens sol·licitis a través de la web. Utilitzem cookies pròpies i de tercers per analitzar els nostres serveis i mostrar publicitat relacionada amb les teves preferències en base a un perfil elaborat amb els teus hàbits de navegació (per exemple pàgines visitades). Si consentiu la vostra instal·lació prem "Acceptar cookies", o també pots configurar les teves preferències aquí. Més informació a la nostra Política de cookies